Marketing Skills 01/06/2026

Effective customer service message templates

Reading time: 5 minutes

In business, besides implementing customer care through branded display calls, businesses should utilize other equally effective channels such as SMS, Email, Zalo, Viber, etc. To help businesses reach customers more effectively, OMICall shares a collection of customer care message templates for your reference!

Benefits of Customer Care

Customer care plays an extremely important role, as revenue from existing customers accounts for up to 80%. Furthermore, the cost of acquiring a new customer is many times higher than the investment in maintaining existing customers.

Customer care brings many advantages to businesses, including:

Building a loyal customer base

Businesses that build a strategy to care for and nurture good relationships with customers will increase trust, build a loyal customer base, and bring a stable source of revenue to the business.

Attracting New Potential Customers

If you receive positive feedback and build trust with existing customers, it’s a very positive sign, helping your business attract new customers more effectively.

Saving Costs for Your Business

As mentioned above, the cost of advertising and marketing to acquire a new customer is many times higher than the cost of remarketing to retain existing customers.

What elements should a customer care message include?

To make customer care messages more attractive and engaging, you need to understand the essential elements when drafting content to convey the right message your business wants to send to customers.

The sample customer care message that OMICall provides for your reference will include common elements such as: Providing complete information, program details, and deadlines (if any),… However, you should also incorporate the following elements to make the message more impactful and pleasant for customers to read:

Greetings and introduction;
Focus on the main issue, avoid lengthy explanations;
Call to action to stimulate demand;
Contact information for the business;
…

Effective Customer Service Message Templates

Customer Service Message Templates Based on Situations

Messages inviting purchases, product discount announcements

Template 1: Thank you for trusting and using [Product/Service Name] of [Brand Name]. On the occasion of [Holiday/New Year/Birthday, etc.], [Brand Name] is giving you a [Voucher/Discount Code/Gift Voucher, etc.] with a discount of [50%/30%/20%, etc.] exclusively for you. Valid from [date] to [date]. Thank you.

Template 2: Hello, [Brand Name] has recently launched a new product/service, [Product/Service Name]. Therefore, [Brand Name] would like to send you a voucher to try/experience the new product/service worth [Amount]. Valid from [date] to [date]. Thank you.

Customer Appreciation Messages for Important Occasions

Happy New Year: Dear Valued Customer, we sincerely thank you for your trust and support of [Brand Name] throughout the past year. On the occasion of [New Year/Year/…], [Brand Name] wishes you a happy, prosperous, and fulfilling Tet holiday with your family and friends.

Happy October 20th: Celebrating Vietnamese Women’s Day on October 20th, [Brand Name] wishes you a day filled with joy, beauty, and happiness with your loved ones and friends. To double the joy, [Brand Name] is giving you [Vouchers/Discount Codes/Gift Vouchers,…] with discounts of [50%/30%/20%,…], valid only today. Don’t miss out!

Happy Birthday: [Brand Name] wishes [Customer Name] a very happy birthday. We wish [Customer Name] good health, happiness, success, and a joyful and meaningful birthday with family and friends. To celebrate, [Brand Name] is giving you a small gift: a [Voucher/Discount Code/Gift Voucher,…] with a discount of [50%/30%/20%,…]. Don’t miss out!

Customer Feedback Request Message

Dear Customer, [Brand Name] sincerely thanks you for your trust and support over the past time. [Brand Name] always wants to hear your feedback to improve our products/services and enhance the quality of our service. We hope you can spare 1-2 minutes to give us your feedback. Thank you.