Most widely used customer survey templates of 2023

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A customer survey form is designed to gather customer feedback regarding a business’s products or services. Typically, these forms clearly outline details such as customer information, service quality, and customer opinions.

In this article, we present three of the best customer survey templates available today. Take a look!

Restaurant Service Quality Survey Form

Full Name: ………………………………………………

Phone Number: ………………………………………….

Email: …………………………………………………..

1. Have you experienced the service at ………….? If you select “Yes,” please continue with the survey. If you select “No,” please stop here. Thank you!

☐ Yes

☐ No

2. Are you satisfied with the service quality at ……………?

☐ Yes

☐ No

☐ Other

………………………………………………

3. Do you like the décor and presentation at ……………..?

☐ Yes

☐ No

☐ Other

………………………………………………..

4. Are you satisfied with the ambiance/atmosphere at ……..?

☐ Very satisfied

☐ Satisfied

☐ Neutral/Average

☐ Dissatisfied

5. What are your thoughts on the food at the restaurant? ☐ Very delicious and flavorful

☐ Average

☐ Not tasty

☐ Very poor

☐ Needs improvement

☐ Other comments

……………………………………………………

6. What is your opinion on the pricing of the dishes at ………….?

☐ Reasonable

☐ Unreasonable

☐ Other comments

……………………………………………………….

7. How would you rate the menu at …………….?

☐ Varied

☐ Limited selection

☐ Many appetizers

☐ Many seafood dishes; needs more meat options

☐ Few dessert options

☐ Other comments

…………………………………………………..

8. How did you find the waiting time for the food?

☐ Very long

☐ Average

☐ Fast

9. Did you find the service staff attentive?

☐ Yes

☐ No

☐ Other comments

…………………………………………..

10. What impressed you the most about …………….?

……………………………………….

11. Is there anything you would like ……………. to improve to enhance service quality?

…………………………………………………

Best Customer Survey Templates Available Today

Customer Survey Template for Products/Services

1. Have you ever used products from ………………..?

☐ Never

☐ Have used in the past

☐ Currently using

2. Which promotional programs do you find most satisfying?

☐ Free gifts

☐ Discounts

☐ Vouchers

☐ Other

……………………………………………………

3. What is your opinion on the pricing of …………….. products?

☐ Reasonable price

☐ High price

☐ Low price

4. Did you encounter any difficulties while using the product?

☐ Easy and convenient

☐ Average/Neutral

☐ Encountered issues

☐ Other

…………………………………………………..

5. What are your thoughts on the staff’s service attitude?

☐ Polite, friendly, and positive attitude

☐ Unprofessional

☐ Unacceptable

☐ Other

…………………………………………………..

6. How would you rate the speed of support and issue resolution provided by ………………….?

☐ Quick and timely

☐ Slow/Delayed

☐ Other

………………………………………………….

7. What are your thoughts on the warranty process of …………..? (You may skip this question if you have not experienced it)

………………………………………………………………..

8. Do you have any suggestions to help improve …………… products? (Your feedback will greatly assist us in improving the quality of …………………’s products.)

………………………………………………………………

9. On a scale of 1 to 10, how would you rate the quality of …………………’s products/services?

…………….. points

10. Please provide your personal details and share your feedback on the products/services we offer. This information qualifies you to receive a “super discount” offer from …………………

Full name: ………………………………………………………………

Contact email: …………………………………………………………….

Mobile phone number: …………………………………………………….

Restaurant Customer Survey Template

Industry-Specific Customer Survey Template

…………… sincerely thanks you for your trust and patronage. We aim to assist you in implementing ……………… services to better serve your customers. …………… We would greatly appreciate your feedback via the following brief survey:

1. Customer Information

Full Name:…………………………………………………………………………

Organization/Company:………………………………………………………………..

Phone Number:……………………………………………………………………

Email:………………………………………………………………………………

2. Service Quality

☐ Excellent

☐ Average

☐ Needs improvement

☐ Other comments

………………………………………………………………

3. Services of Interest

☐ AI Call Center

☐ Auto Call

☐ Call Center

☐ SIP Trunking

☐ Callbot Service

☐ Voice Brandname

☐ Call Center Number Registration

☐ Business Email

☐ SMS Brandname

☐ Zalo ZNS

☐ Subject to consultation

4. Basic Features

☐ Quotation

☐ Order Management

☐ Contract Management

5. Marketing Features

☐ Integration (Facebook, Zalo, Website, Call Center, etc.)

☐ Mini-CRM Integration

☐ Marketing Automation

☐ OMI Live Talk

☐ SMS Marketing

☐ Workflow Automation

6. Support Features

☐ Optimized Call Routing

☐ Appointment Reminders

☐ Department Management

☐ Ticketing System

☐ Fixed-line Number Support (1800xx, 1900xx, 028, 024, Mobile SIP, etc.)

☐ Open API Support

7. What is the current number of employees in your company? ☐ < 10 people

☐ 10 – 30 people

☐ 30 – 50 people

☐ 50 – 100 people

☐ > 100 people

8. Your level of satisfaction with the product from ……………

☐ 1 star

☐ 2 stars

☐ 3 stars

☐ 4 stars

☐ 5 stars

9. What do you hope to achieve when using the product ……………?

……………………………………………………………..

10. Do you have any suggestions for how …………… can improve in the near future? (Your feedback is invaluable in helping to enhance the quality of …………… products.)

……………………………………………………………….

The above are three of the most commonly used customer feedback survey templates for products/services. Additionally, if you wish to design a questionnaire tailored to your specific needs, please refer to the guide below.

The comprehensive process for creating a customer feedback survey

Before drafting questions, you need to understand the questionnaire development process, as well as the purpose, objectives, and target audience of the survey. With this information, you can easily create an effective customer survey.

Customer Survey Template for Products/Services

Step 1: Define research objectives

Defining research objectives helps align your questions with a specific ultimate goal, preventing aimless or irrelevant questions during the data collection process.

Step 2: Identify the target audience and survey sample

Different studies target different customer groups; therefore, you should not use a single questionnaire for multiple audiences. To ensure the survey is accurate, you must clearly define your target customer group.

Step 3: Determine the data collection method

To optimize customer service, consider the following two methods for gathering customer data using “indirect” and “direct” questioning techniques:

Direct channel

You meet customers in person and ask them to complete the questionnaire. While this method is time-consuming and labor-intensive, it often yields immediate results with a higher response rate and more reliable data.

Indirect channel

You send questions online—via email or forums—to the target audience. This method saves time, though response rates are often lower, and the quality of the data may be inferior.

Step 4: Design the questions

Once the questions are determined, arrange them in a logical, structured order to ensure a comfortable experience for survey participants.

Step 5: Conduct a pilot survey and consult experts

This is a crucial step in the process. An initial draft of a questionnaire often contains minor errors, making pilot testing and expert consultation essential. This process helps you refine the questionnaire to ensure it is as professional and accurate as possible.

Conclusion

In addition to using traditional customer survey forms, you can quickly gather customer feedback via telephone.

You can now leverage smart features—such as Autocall and Callbot within a contact center system—to automate large-scale outbound customer survey campaigns without straining your business’s resources.

With OMICall’s omnichannel customer care software, businesses can automate mass outbound survey campaigns, enabling the collection of immediate customer feedback.

Furthermore, OMICall features the collection and storage of customer data from outbound campaigns—facilitating future data aggregation and analysis—via call tickets, survey call recordings, and more, alongside over 99 other superior features.

We invite businesses to sign up for a completely free trial of the fully-featured OMICall software at:

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